Forsyth County

‘Heartbroken:’ Beloved community diner goes up in flames in Forsyth County

BB’s Bagels fire BB’s Bagels burned down just after 7 p.m. Sunday evening after Forsyth County Fire Units responded to the location at 770 McFarland Parkway.

FORSYTH COUNTY, Ga. — A community staple is reeling after a fire devastated and destroyed their business.

BB’s Bagels burned down just after 7 p.m. Sunday evening after Forsyth County Fire Units responded to the location at 770 McFarland Parkway.

In a Facebook post, the business acknowledged the fire, calling it “one of the hardest messages we’ve ever had to share.”

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“For nearly two decades, BB’s has been more than just a bagel shop. It’s been a part of this community—a place where neighbors become friends, where families start their mornings, and where regulars are greeted by name. But more than anything, BB’s has been about the people—our incredible team, who show up before the sun rises to bake, cook, and serve with a smile.

“Now, they need your help.”

FCFS said the business was closed when the fire occurred and no one was in the building. Fire officials say the blaze worsened because of a natural gas line.

While no one was injured in the fire, BB’s says it is “heartbroken” for its staff.

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“We are heartbroken for our staff—many of whom have been with us for years. Overnight, they lost their workplace and their source of income. These are people who have worked hard every day to make BB’s feel like home, and we are determined to take care of them as we rebuild.”

The business started a GoFundMe for employees affected by fire to help support their families.

“Rebuilding BB’s isn’t just about reopening a business—it’s about restoring a place that means so much to so many. If BB’s has ever been part of your morning routine, your weekend tradition, or just a place that felt like home, please consider helping us bring it back.

“Thank you for standing by us. With your support, BB’s will be back.”

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